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Digital Marketing: The 7 Different Types of Online Marketing. Search Engine Optimization. According to Search Engine Land , SEO stands for “search engine optimization.”. It is the “process of getting ... Search Engine Marketing (SEM) & Pay-Per-Click Advertising (PPC) Content Marketing. According to the Content Marketing Institute , content marketing is “a strategic marketing approach focused on creating and distributing ... Social Media Marketing (SMM) More items Digital marketing is an umbrella term that refers to marketing with digital media on the internet. It’s a marketing strategy that uses search engine optimization, content marketing , social media, email campaigns, and online advertising to promote a brand and bring in more customers to a business.
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Digital marketing is the marketing of goods and services via digital technologies. The Internet, for example , is a type of digital technology. However, it is not the only one. Digital marketing also includes marketing services and products using display advertising, mobile phones, and other digital media. Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera